Start conversations
Outbound, LinkedIn and appointment setting reach buyers before they search.
- Home
- B2B
B2B & service companies
A pipeline that starts conversations and books meetings.
Digi runs outbound, search, paid, your website and follow-up as one accountable system, with MiOSbot doing the repetitive work so your team spends its time in real sales conversations.
One owner for the whole pipelineYou own lists, accounts and dataReporting on meetings, not opens
Why pipelines leak
Every hand-off is a place a lead disappears.
When four vendors each own one step, the ads vendor blames the website, the web vendor blames traffic quality, and nobody owns follow-up, which is where most pipelines actually leak.
Capture demand
Google Ads, SEO and AEO catch the buyers already looking, including in AI answers.
Convert
A website and Business Profile that turn attention into a raised hand.
Follow up
Fast, persistent follow-up that turns the raised hand into a booked meeting.
What Digi runs for B2B
The full loop, not a menu.
Outbound & LinkedIn
Ideal-customer research, verified lists, LinkedIn and email sequences written for one focused offer, and replies handled fast.
Outbound detail ↗Appointment setting
Qualified conversations booked onto your calendar with context, reminders and no-show follow-up.
Appointments ↗Search & paid
SEO, AEO and Google Ads aimed at buying-intent searches, with conversion tracking before spend scales.
Search detail ↗Website
Service pages with one job each, proof where it matters and forms that reach a person.
Web detail ↗Follow-up & CRM
MiOSbot-run speed-to-lead, sequences, reminders and pipeline hygiene, with human approval.
Automation detail ↗Proof
How the work has gone.
Published outcomes only. Where a client hasn’t approved figures, we don’t invent them.
Hospitality · expansion
Crimson Coward
A community-first expansion campaign built on local engagement and paid media: strong return on ad spend, engagement growth and improved visibility in each new market.
Read the story ↗ Ecommerce · SEOThe unglamorous SEO rebuild
A soap company’s catalog was rebuilt from indexation up: duplicates consolidated, architecture reorganized, content added. Rankings moved toward page one.
Read the story ↗ Measurement discipline12× return, tracked
The same method we use for B2B: tracking first, high-intent searches only, budget grown into what was proven. $5,500 became $38.6K.
Read the case study ↗ Who runs itAn operator, not a pitch team
CW ran dealerships and dealer-group marketing before founding Digi and is Operator at Apex AI. The person you meet is accountable for the number.
About CW ↗Industries
Where this works best.
High-value customers, a phone or meeting in the middle, and competitors who under-invest in follow-up.
- Professional services and legal practices
- Healthcare and specialty practices
- Construction and trade contractors
- Waste management, hauling and logistics
- Hospitality and multi-location brands
- B2B service providers and SaaS
B2B FAQ
Straight answers.
What kinds of B2B and service companies do you work with?
Companies with high-value customers and a sales conversation in the middle: professional and healthcare practices, construction and trade contractors, waste management and logistics, hospitality groups and B2B service providers.
Do you only do outbound?
No. Outbound starts conversations, but most pipelines leak in search visibility, the website or follow-up. We run the pieces you need as one system with one owner.
Who owns the lists, accounts and content?
You do. Lists, ad accounts, CRM data, the website and creative are yours from day one.
How quickly will we see meetings?
Paid search and outbound produce signal in weeks; SEO and AEO compound over months. We set the timeline per channel in the written scope.
Where does AI come in?
MiOSbot researches accounts, drafts and sequences follow-up, keeps the CRM clean and builds the reports. People own the offer, the voice and every approval.
How it fits together
One operator. Three pieces of the same story.
CW founded Digi, built MiOSbot while running it, and took both into Apex AI. The agency is where the AI gets proven on real budgets every day.
The agencyDigi
CW’s marketing agency for dealerships and B2B service companies. Strategy and approvals stay with people.
The AI operator ↗MiOSbotOpen source under the MIT License. Built by CW, it runs Digi’s day-to-day delivery and is Apex AI’s lead AI technology.
The company ↗Apex AICW is Operator. Headquartered in Annapolis, opening in San Francisco, building proof-of-concept AI workflows that cut wasted spend and mindless work.
Next step
Bring the pipeline, warts and all.
Where leads come from, where they stall and who follows up. You get a written scope with the smallest useful first step and a stated fee.
