From the showroom floor to the operator’s seat.

Digi is CW’s agency. He built it after years of running dealerships and their marketing, rebuilt it around AI, and runs it today alongside his role as Operator at Apex AI.

Talk with Digi ↗Read the story

Portrait of Charles “CW” Warren in a dealership office — **Charles “CW” Warren**Founder, Digi · Operator, Apex AI · Annapolis, MD

The story

Five chapters, one standard.

If marketing doesn’t show up in appointments and sales, it doesn’t count. Everything else follows from that.

Automotive retailSelling cars, then running the stores.
CW came up through dealership sales and management, then ran stores as General Manager of Pohanka Hyundai (2016–2018) and of Ourisman Hyundai & Genesis of Bowie (2021–2023), where the Genesis franchise ranked in the top ten nationally, as high as #7. He also served as a Vice President at Ourisman Automotive Group.
Dealer-group marketingOwning the marketing number.
Alongside the stores he led digital marketing for large automotive groups: budgets, agencies, listings, CRM follow-up, and the reporting that ties all of it to sold units. He saw from the inside how much spend agencies waste when nobody is accountable for the whole path.
DigiThe agency he wanted as a GM.
He founded Digi to give dealers and service businesses what he had wanted: accounts the client owns, spend that’s visible, one team answerable for the pipeline, and reports an owner can decide with.
AI & MiOSbotFalling in love with AI, then building it.
Running Digi showed him how much of marketing is mindless, repetitive work. He started building, and the result is MiOSbot, an AI operator released as open source under the MIT License. MiOSbot now runs Digi’s day-to-day delivery (monitoring, reporting, follow-up and first drafts) while people own strategy and approve what goes out.
Apex AIOperator, Apex AI.
CW joined Apex AI as Operator and brought MiOSbot with him as its lead AI technology. Apex AI is headquartered in Annapolis, Maryland, is opening in San Francisco, and builds proof-of-concept AI workflows that cut wasted spend and mindless tasks so people can use what makes them unique to help others. CW also oversees its automotive division.

The record

Who is accountable for your marketing.

Top 10Genesis sales nationally at Ourisman Hyundai & Genesis of Bowie, as high as #7, with CW as General Manager

GMGeneral Manager of Pohanka Hyundai, then of Ourisman Hyundai & Genesis of Bowie

VPVice President, Ourisman Automotive Group

DigitalLed digital marketing for large automotive groups before founding Digi

CW’s own dealership record, shown so you know who is behind the work. These are not Digi client results.

Why Digi

How Digi compares to your other options.

We are not right for everyone. A good freelancer can be cheaper for a single channel, and enterprise procurement often needs a big agency. Here is the honest comparison.

DigiBig agencyFreelancer

Who does the work. The people you talk to, with MiOSbot doing the routine work in the background.Often a junior pod behind the pitch team, with account managers rotating.One skilled person, and a single point of failure.

Breadth. Ads, search, Business Profile, web, outbound and follow-up under one owner.Broad on paper, separate departments with separate queues.Deep in one or two channels; often the better buy for exactly that.

Reporting. Leads, appointments, cost per result and what changed.Polished decks heavy on impressions.Varies with the person.

Speed. Days. The person who spots a problem can fix it.Weeks, through tickets and change orders.Fast when available, stalled when booked.

Ownership. Your accounts, site and creative from day one. Leaving is a handover, not a negotiation.Agency-held accounts are common.Depends on the person.

What we believe

Give people their time back.

We can’t fix everything. But we can take wasted spend and mindless tasks off a business, one client at a time, so the people in it can do the work only they can do.

Transparent

Your ad budget is paid to Google and Meta from accounts you own. Our fee is separate and in writing. Nothing is blended or marked up.

Tied to sales

Reports show calls, forms, appointments, cost per lead and what we changed, not impressions and engagement.

Fast

MiOSbot handles the routine work (checks, reports, follow-up drafts) the same day, so changes ship in days, not change-order cycles.

AI that frees people

AI takes the mindless tasks. Nobody on your team loses their job to our stack; they get time back for the work only they can do.

How it fits together

One operator. Three pieces of the same story.

CW founded Digi, built MiOSbot while running it, and took both into Apex AI. The agency is where the AI gets proven on real budgets every day.

The agencyDigi

CW’s marketing agency for dealerships and B2B service companies. Strategy and approvals stay with people.

The AI operator ↗MiOSbot

Open source under the MIT License. Built by CW, it runs Digi’s day-to-day delivery and is Apex AI’s lead AI technology.

The company ↗Apex AI

CW is Operator. Headquartered in Annapolis, opening in San Francisco, building proof-of-concept AI workflows that cut wasted spend and mindless work.

Next step

Talk to the person accountable for the work.

A focused first conversation: what customers should do, where the path breaks today, and the smallest useful first step. You get a written scope and a stated fee before anything starts.

Book a consultation ↗Call (888) 681-6639