Transparent
Your ad budget is paid to Google and Meta from accounts you own. Our fee is separate and in writing. Nothing is blended or marked up.
Digi · Dealership & B2B marketing · Annapolis, MD
Marketing that answers to the next sale.
Digi was founded by Charles “CW” Warren, a former dealership GM who ran stores and their marketing. Today the day-to-day work runs on MiOSbot, the open-source AI operator he built, so your budget goes to what sells instead of busywork.
You own every accountAd spend never blended into feesReporting tied to sales
Dealer groups
Independent dealers
B2B service companies
Local & multi-location
Two kinds of client, one standard
Built for the people who sell for a living.
Most of our work is with dealerships and with B2B and service companies whose customers are high-value, phone-first and lost to slow follow-up.
Automotive
Dealership marketing from someone who ran the store.
Google Ads and vehicle-listing campaigns, VDP and local SEO, a Business Profile per rooftop, and BDC-speed follow-up, judged on appointments and sold units.
Dealer marketing ↗ B2B & service companiesA pipeline that starts conversations and books meetings.
Outbound and LinkedIn, appointment setting, search and paid demand capture, and a website that converts, run as one accountable system.
B2B marketing ↗Proof, stated plainly
Numbers we can show you.
Where a client signs off on figures we publish them in full. Where they don’t, we say what happened without inventing a number.
12×Return for an independent used-car dealer
Published case study · Maryland
$5,500 in. $38.6K back.
An independent used-car dealership was being outspent by franchise groups on every search. We rebuilt its Google Ads around high-intent local searches, strengthened its SEO, and wired conversion tracking before scaling spend.
1,128%ROAS
21%+Conversion rate
$0.97Average cost per click
The person behind it
From the showroom floor.
Before Digi, CW ran dealerships and led digital marketing for large automotive groups. That is where the standard comes from: if marketing doesn’t show up in appointments and sales, it doesn’t count.
Top 10Genesis sales nationally at Ourisman Hyundai & Genesis of Bowie, as high as #7, with CW as General Manager
GMGeneral Manager of Pohanka Hyundai, then of Ourisman Hyundai & Genesis of Bowie
VPVice President, Ourisman Automotive Group
DigitalLed digital marketing for large automotive groups before founding Digi
CW’s own dealership record, shown so you know who is behind the work. These are not Digi client results.
Why Digi
Marketing that doesn’t take advantage of you.
Too many agencies hide spend, own your accounts and report vanity metrics. We work the other way.
Tied to sales
Reports show calls, forms, appointments, cost per lead and what we changed, not impressions and engagement.
Fast
MiOSbot handles the routine work (checks, reports, follow-up drafts) the same day, so changes ship in days, not change-order cycles.
AI that frees people
AI takes the mindless tasks. Nobody on your team loses their job to our stack; they get time back for the work only they can do.
Services
Seven disciplines. One conversion question.
Every channel has one job: move the right person from discovery to a booked appointment.
SEO
Technical foundations, useful content and local visibility that compound and lower your blended cost per lead.
Explore SEO ↗AEO
Structure your site so AI assistants and AI search answers can quote you with confidence.
Explore AEO ↗Business Profile
Categories, services, photos, posts and a review system that make the map pack call you first.
Explore GBP ↗Google Ads
Search, vehicle-listing, Performance Max and remarketing campaigns built around buyers, with tracking before scale.
Explore PPC ↗Websites
Fast, accessible pages with one job each, clear calls to action and forms that actually reach someone.
Explore web ↗Outbound
Researched lists, LinkedIn and email outreach, and appointment setting around a focused offer.
Explore outbound ↗Automation
MiOSbot-run speed-to-lead, reminders and CRM hygiene, with people approving what goes out.
Explore automation ↗How an engagement works
Start with the bottleneck. Build from there.
No long-term lock-in. Accounts, site and creative are yours from day one, so you stay because it works.
- Consultation, not a contract.We look at your market, current numbers and where the path breaks: ads, site, Business Profile, CRM or follow-up.
- A written scope and a stated fee.You see exactly what we will do first, why, and what it costs before anything is signed. Media spend stays separate.
- Thirty days of foundations.Access, conversion tracking and the fastest-signal work go live first, usually paid search or Business Profile fixes.
- A monthly review you can read.What was spent, what it produced, what changed and what happens next, in plain language. Same-business-day replies in between.
How it fits together
One operator. Three pieces of the same story.
CW founded Digi, built MiOSbot while running it, and took both into Apex AI. The agency is where the AI gets proven on real budgets every day.
The agencyDigi
CW’s marketing agency for dealerships and B2B service companies. Strategy and approvals stay with people.
The AI operator ↗MiOSbotOpen source under the MIT License. Built by CW, it runs Digi’s day-to-day delivery and is Apex AI’s lead AI technology.
The company ↗Apex AICW is Operator. Headquartered in Annapolis, opening in San Francisco, building proof-of-concept AI workflows that cut wasted spend and mindless work.
Insights
Practical, not promotional.
Paid searchRead ↗Follow-upRead ↗AEORead ↗
How Much Should a Local Business Spend on Google Ads?
How much to spend on Google Ads: a budgeting framework that starts from customer value, backs into allowable cost per lead and funds enough data to decide.
The Leads Aren’t Bad. Your Follow-Up Is.
Most service businesses don’t have a lead problem; they have a follow-up problem. What changes when contact attempts become a disciplined sequence.
AEO: How to Show Up When Customers Ask AI Instead of Google
AI assistants name a few businesses and skip the rest. What answer engines draw on, how AEO relates to SEO, and a practical checklist.
Next step
Bring the marketing bottleneck.
A focused first conversation: what customers should do, where the path breaks today, and the smallest useful first step. You get a written scope and a stated fee before anything starts.
