Paying for the wrong searches
Broad keywords, competitor bleed and stores in the same group bidding against each other on the same make and model.
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Automotive · Dealer marketing
Dealer marketing from someone who ran the store.
CW was a dealership GM and an automotive-group VP before he founded Digi. We market your store the way a GM would want it marketed: every dollar traced to appointments and sold units, every account yours.
Franchise, independent & groupsTracking before scalingBDC-speed follow-up
What usually breaks
Where dealer marketing leaks.
Most stores don’t have a traffic problem. They have a waste problem and a follow-up problem.
Inventory nobody can find
Thin VDPs, stale feeds and SRPs search engines can’t read, while marketplaces outrank you for your own cars.
Leads that die in the CRM
Slow first response, one call and no second attempt, and no record of which campaign produced the sale.
What Digi does for dealers
One plan from search to sold.
Google Ads
Search campaigns by make, model and service intent; vehicle-listing and Performance Max campaigns fed by clean inventory; negatives that stop waste; budgets paced to the month.
PPC detail ↗VDP & local SEO
Indexable SRPs and VDPs, model and service pages that answer real questions, and structured data that helps search and AI answers read your inventory.
SEO detail ↗Business Profiles
Sales, service and parts profiles per store with correct categories, hours, products, posts and a steady review system.
GBP detail ↗Follow-up
MiOSbot watches response times, drafts follow-up and flags leads nobody has touched, so the BDC works the hottest shoppers first.
Automation detail ↗Tracking to the sale
Calls, forms, chats and appointments tied to campaigns, then matched against sold units, so budget moves toward what sells cars.
Plan tracking ↗Multi-rooftop
One strategy run centrally and expressed locally: shared learnings, no internal bidding wars, one accountable pipeline.
Antwerpen story ↗Proof
Results from the lot.
12×Return for an independent used-car dealer
Published case study · Maryland
$5,500 in. $38.6K back.
An independent used-car dealership was being outspent by franchise groups on every search. We rebuilt its Google Ads around high-intent local searches, strengthened its SEO, and wired conversion tracking before scaling spend.
1,128%ROAS
21%+Conversion rate
$0.97Average cost per click
Multi-location group
Antwerpen Automotive Group
One coordinated digital strategy across stores: a real search presence for every location, shared learnings and one pipeline. Leads and sales increased across the group.
Read the story ↗ Who runs itCW’s dealership record
General Manager of Pohanka Hyundai and of Ourisman Hyundai & Genesis of Bowie (Genesis top ten nationally, as high as #7), and VP at Ourisman Automotive Group.
About CW ↗How we start with a store
Thirty days to a clean baseline.
CW also oversees Apex AI’s automotive division, so dealer workflows we prove at Digi feed the AI tools Apex builds for stores.
- Audit the money.Account structure, search terms, feeds, listings, CRM lead sources and response times.
- Fix measurement.Calls, forms and chats tracked to campaigns before any budget increase.
- Cut waste, then fund winners.Negatives, geo and model focus, and budget moved to what produces appointments.
- Review against sold units.Monthly, in plain language, with the next three moves.
Dealer FAQ
Straight answers.
Do you work with franchise stores, independents, or groups?
All three. Independent dealers usually need precision on a tight budget; franchise stores need OEM and co-op realities respected; groups need one coordinated strategy so rooftops stop bidding against each other.
Who owns the ad accounts and the data?
The dealership. We build in accounts you own, your budget is paid to the platforms directly, and our management fee is separate and in writing.
Can you work with our existing website provider and CRM?
Yes. Most dealers keep their website platform and CRM. We work inside them: tracking, landing pages, listings, lead routing and follow-up, rather than asking you to switch.
How do you measure success?
Appointments, shows and sold units first, then cost per lead and cost per sale. Clicks and impressions are diagnostics, not results.
How does MiOSbot fit in?
MiOSbot does the routine work: monitoring campaigns and budgets, drafting reports, flagging slow lead response and preparing follow-up. People set strategy and approve anything customer-facing.
Next step
Bring last month’s numbers.
Spend, leads, appointments and sold units by source. We will show you where the money leaks and what we would fix first, in writing.
