Your return on ad spend comes down to four numbers you probably already know: what you spend each month, what a lead costs you, how many leads become customers, and what a customer is worth. Put your own numbers into the calculator below and it shows your leads, customers, revenue, and ROI multiple per month — then lets you model an improvement scenario that you define, not one we assert.
Ad spend ROI is the monthly revenue your advertising produces divided by what you spend to produce it — calculated as (spend ÷ cost per lead) × close rate × customer value, then divided by spend.
Model an improvement scenario — you set the expectation
The defaults below are deliberately modest and purely illustrative. They are not a prediction, benchmark, or promise — drag them to whatever you consider realistic for your business.
If cost per lead improved by 20% and close rate by 10% — illustrative, set your own expectation.
How the math works: leads per month = ad spend ÷ cost per lead. Customers per month = leads × close rate. Revenue per month = customers × average customer value. ROI multiple = revenue ÷ ad spend. The scenario column applies only the two improvement sliders you set — to cost per lead and close rate — and changes nothing else (the scenario close rate is capped at 100%).
Estimates for planning only — adjust every number to your business. Not a quote or guarantee.
Cost per lead and close rate improve through specific, unglamorous work — accurate conversion tracking, cutting wasted spend, ranking for better queries, and following up with leads faster — not through a secret channel or hack.
You cannot lower a cost per lead you are not measuring correctly. Before any budget increase, we make sure calls, forms, and bookings are tracked back to the campaign and keyword that produced them — usually as part of paid media management and the website itself.
Pay-Per-Click Advertising →In most inherited ad accounts, a slice of the budget goes to search terms, placements, and hours that never produce a lead. Trimming that waste lowers cost per lead without touching the parts that work — the least risky improvement on this page.
PPC Management →Leads from high-intent searches — and from AI assistants that recommend you by name — are further along in their decision when they reach you. SEO and AI Engine Optimization compound over time, feeding both sides of this calculator.
Search Engine Optimization →The fastest close-rate lever usually is not the ads at all — it is what happens in the minutes and days after a lead arrives. Dedicated appointment setting means every lead gets contacted, followed up, and booked instead of going cold in an inbox.
Appointment Setting →Working with us means a dedicated point of contact, plain-language reporting tied to revenue, and campaigns managed on evidence — paused when the data says pause, scaled when the data says scale.
Yes — in one engagement's published results, a dealership client turned $5,500 in monthly ad spend into $38.6K in attributed revenue by working exactly these levers.
One engagement's published results — roughly a 12x return in that case. Every business, market, and budget is different; that is exactly why the calculator above uses your numbers, not theirs.
See the full success stories →